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At some point or another, each one of us has had occasion to use Google to search for information. Google is the go-to source for finding rapid answers to questions about everything, from birthday present ideas to do-it-yourself hair coloring (oh!). But how exactly does Google decide which URL to select as the "answer"? How is it that it can determine the correct response? In this article, we will go into the topic of understanding how Google utilizes backlinks to populate search results, as well as tools and methods that you can use right now to improve your SEO. However, if you want your website to be successful, your marketing team should implement a backlinking plan. While you should definitely leave the colour of your hair to the experts, backlinking strategies can benefit websites.
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